Saturday 26 February 2011

Film Website Analysis 2




Battle: Los Angeles (2011/Jonathan Liebesman)

The website is what is being seen more and more often. The main feature of this website is the huge main image and in the case of this website, the main image changes like a slideshow. The slideshow settings can also be changed, so you can view your favourite images. The images give nothing away, but are unlike movie posters; the images are just bits taken from the film with no real message. However, they do make the audience wonder ‘what’s going on?’ which makes you want to find out. This of course is the purpose of the website. The images are also over-whelming, bold and ‘troubling’.
One of the best things about the website is the music. Music is a rarity for websites, however, not for official film websites. To add to the creepy theme, the music is slow, deep and metallic. It could perhaps be referred to as chilling, and the website and the sound collaborate to give a very dramatic, spine-chilling feeling.
There is a colour theme, yet because the main image changes and also dominates the website, this is no so obvious. The main colour is black with grey and white writing. Again, this is dramatic as it is white on black and these two opposite colours used together appear bolder and are often used in more dramatic things.
The menu bar is slightly different to ‘conventional’ menu bars on most websites. Most menu bars are vertical and those that are horizontal appear at the top. This one is at the bottom and also horizontal. However, this is no the only odd feature; the menu bar appears to be a ruler or measuring device of some sort because of the evenly spaced lines on it - much like those on a ruler. A red vertical line sweeps across the menu bar, red of course connotating danger. Overall it looks like a device you may find in a helicopter or military vehicle, which I think is the idea; the main images often show helicopters and other military transportation and the title including ‘battle’ a give-away, this film is about a battle involving the military. The pages too reflect this. W.A.T.C.H, the capital letter and full stop text is a common military style and another page says ‘unidentified enemy’ which again is military ‘talk’.
The main title is also military like, with the font much like a stamp, like what you would see on the side of tanks or on military weapons.
Much like on the Saw 3D website, this site allows you to connect to Facebook, share and like the site. As explained in the Saw 3D website analysis, this attracts more people. You can on this site too, connect to Myspace, Twitter, Delicious, Digg and StumbleUpon. Again, this helps spread the word virally.
Just like with a film poster, the site should advertise yet also inform. The pictures, the music and the additional content advertise while the ratings (PG-13), the links to parent’s guide on ratings and the disclaimers inform. This website fit’s the category of ‘military’ but also action from the music and sci-fi from the modern fonts and main images. It serves it’s purpose well; I feel like I want to know more and consequently want to see the film. I also know what rating it is, what day it is released and I can view trailers, images and even find out more about the cast and crew. It’s just like with the Saw 3D website; a more detailed version of a film poster.

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