Target Audience Survey

Results so far:

Firstly, do you watch Horror Films?

5/8 YES
2/8 SOMETIMES
1/8 NOT VERY OFTEN
0/8 RARELY
0/8 NEVER

Percentage 62.5% yes, 25% sometimes, 12.5% not very often.

What age are you?

0/8 Under 15
7/8 16-20
0/8 21-28
1/8 29-40
0/8 41+

Percentage 87.5% 16-20, 12.5% 29-40

Do you think Horror Films and their trailers are targeted to your age group?

8/8 YES
0/8 NO

Percentage 100% yes. Majority asked so far are 16-20, so Horror Films are targeted at 16-20.

If you answered no, can you explain why you think Horror Films are not suited to your age group?

Nobody answered no.

What do YOU think is the target age group of Horror Films?


Under 15
0
16-19
8
20-23
7
24-27
3
28-31
2
32-40
0
41-50
0
51+
0

Total 20. Percentage : 16-19 40%, 20-23, 35%, 24-27 15%, 28-31 10%

What is your gender?

2/8 Male
6/8 Female

Percentage: 25% Male, 75% Female

What gender do you think Horror Films are targeted at?

1/8 Male
2/8 Female
5/8 Both Equally

Percentage: 12.5% Male, 25% Female 62.5%

Do you think that your religion, if you have one, influences what types of films you watch?

2/8 Yes
1/8 No
5/8 I have no religion.

Percentage: 25% Yes, 12.5% No, 62.5% I have no religion.

What do you think is the correct target audience for a zombie film?


Under 15
1
16-19
8
20-23
4
24-27
1
28-31
1
32-40
0
41-50
0
51+
0

Under 15 7%, 16-19 53%, 20-23 27%, 24-27 7%, 28-31 7%.

Do you think that men prefer zombie films more than women?


7/8 Yes
0/8 No
1/8 I think it’s about even

Yes 87.5%, I think it's about even 12.5%.

Do you like zombie films?

7/8 Yes
0/8 No
1/8 I've never watched one


Yes 87.5%, I've never watched one 12.5%.

The mainstream audience is around 16-25 years old. Do you think a zombie film is suited to this age group?

8/8 Yes
0/8 No

100% Yes.

Reasons for saying yes:

It suits teenage mentality. The minimum age for seeing a horror film is usually 15 so the younger audience enjoy watching horror films more as it is seen as right of passage. View it as a novelty as you can see them at 15. Zombie films are spoofs, which are funny. If they are gory I think a younger audience prefer them than over 30’s. Because we are most likely to laugh and enjoy it. Because they’re awesome. Crossover audiences wouldn’t be as interested. Mainstream find more appealing.


Conclusions drawn from Survey:

Mainstream audience are more likely to watch Horror and Zombie movies simply because they enjoy horror more and because they are now allowed to watch them. The mainstream audience are also the age group that watches the most films, and this is reflected in the survey.

My target audience will be the mainstream.